Authority, Attention, and the Origins of Monetary Policy Surprises
At FOMC announcements, markets are surprised by information that was public months earlier, voiced by the members they attend to least. Attention follows institutional authority rather than informational content: a Chair or Vice Chair speech draws about six times the press coverage of another governor's, yet it is non-Chair tone that predicts interest-rate forecast errors, excess bond returns and the forward-guidance component of policy surprises. The asymmetry attaches to the office, not the person — on promotion, the same speaker gains attention and loses predictive power. Built on two new datasets: 4,177 Federal Reserve Board speeches and testimonies since 1961, scored into a Monetary Stance Signal, and a panel matching every speech since 1992 to the Reuters articles covering it.